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Accel turns to rural India in hunt for future unicorns [TechCrunch]
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The venture firm argued on Wednesday that these areas, which it refers to as “Bharat,” represent a significant market ripe with opportunities for entrepreneurs even though many startups have struggled to make inroads in these regions. “There's a perception that rural means poor. But if you look at what the top 20% to 30% is spending there, it's quite significant. We estimate it's north of $250 billion,” Accel partner Anand Daniel told TechCrunch in an interview. The firm claims that the top 20% of these untapped markets spend more per month than about half of the population in urban cities. Daniel said the firm plans to feature this new focus as at least one of the major themes in its next early-stage investment program Accel's decision is notable, since most other venture investors in India chase startups that serve the top urban cities. An early investor in startups like Flipkart, Myntra, Swiggy, Zetwerk, Urban Company, Acko, Eruditus, Moglix and Infra.Market, Accel holds a s
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