6.33882275384681E-05 -0.00158470568845954 0.00153399510642888 0.00422165595405626 0.014338417069182 0.0216660961726189 0.0109408080731248 -0.00452591944624036
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Stockreport

Ulta's Gamification Test Reveals The Power Of Wordle Loyalty [Forbes]

Ulta Beauty, Inc. (ULTA)  More Company Research Source: Forbes
Last ulta beauty, inc. earnings: 3/12 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.ultabeauty.com/overview/default.aspx
Ulta Beauty just finished testing a gamification program that might reveal the answer. The program, called , is an activity platform that involves games such as “21 Questions” and a “Word of the Day” challenge similar to Wordle, the popular New York Times game. In 2023, Ulta invited 1,000 of its top -s pending Ulta Beauty Rewards (formerly Ultamate Rewards) customers into the pilot, according to a report in The test apparently ended over the summer, based on conversations, and Ulta's GlamXplorer site is asking players to “stay tuned” for what's next— including whether the platform will roll out to all 40 million members of its recently Ulta Beauty Rewards program. But according to Glossy, GlamXplorer's word games were a success. Of the members who participated in the pilot's mini-games, 86% returned in the following week, Glossy reported. On average, users played the games six times a week, at a median of 11 minutes per session. PROMOTED In any retail category, that spells “ [Read more]
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Stockreport

Ulta's Gamification Test Reveals The Power Of Wordle Loyalty [Forbes]

Ulta Beauty, Inc.  (ULTA) 
More Company Research Source: Forbes
Last ulta beauty, inc. earnings: 3/12 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.ultabeauty.com/overview/default.aspx
Ulta Beauty just finished testing a gamification program that might reveal the answer. The program, called , is an activity platform that involves games such as “21 Questions” and a “Word of the Day” challenge similar to Wordle, the popular New York Times game. In 2023, Ulta invited 1,000 of its top -s pending Ulta Beauty Rewards (formerly Ultamate Rewards) customers into the pilot, according to a report in The test apparently ended over the summer, based on conversations, and Ulta's GlamXplorer site is asking players to “stay tuned” for what's next— including whether the platform will roll out to all 40 million members of its recently Ulta Beauty Rewards program. But according to Glossy, GlamXplorer's word games were a success. Of the members who participated in the pilot's mini-games, 86% returned in the following week, Glossy reported. On average, users played the games six times a week, at a median of 11 minutes per session. PROMOTED In any retail category, that spells “ [Read more]
IMPACT SNAPSHOT
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ULTA
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Price Change %
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%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
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%
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%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
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PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS