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How Universal's ‘Wicked' Can Improve Retail Sales This Holiday Season [Forbes]
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Bruce Glikas/WireImage Universal Pictures' Wicked musical release starring Ariana Grande as Glinda and Cynthia Erivo as Elphaba, is set to hit theaters on Wednesday, November 27, the day before Thanksgiving. In advance, Universal has amassed an all-star lineup of retailers and brands, counting on the two witches from Oz to wave their magic wands and generate excitement in a consumer market that has been spooked by “bad juju.” Collaborations will cover apparel, accessories, footwear, home decor, beauty toys, role play, publishing, collectibles and more. Aldo, Ariana Grande's r.e.m. Beauty, Beekman 1802, Build-A-Bear, Bombas, Bloomingdale's, Crocs, Fisher-Price, Forever 21, H&M, Hallmark, Hasbro, Hot Topic, Kohl's, Rebecca Minkoff, Target, Vera Bradley, Walmart and many more are on the Wicked train. Ulta Beauty just announced its Wicked multibrand lineup will hit stores October 6, explaining in a statement, “The Wicked -themed collection defines beauty norms, empowering beauty
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