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Heinz launches the world's first ad interrupted by a movie; and people will want to stick around for it [Yahoo! Finance]
Last the kraft heinz company earnings: 4/30 07:05 am
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Introducing Heinz's Post-Post Credits; the first-ever ad that gets interrupted by a movie. Exclusively playing during the showings of A Working Man on April 9 th and, Mickey 17 and The Amateur on April 10 th and 11 th at Dubai Mall Reel Cinemas , this one-of-a-kind cinematic experience plays in two parts. The first half teases before the movie, but the real reward? That comes after the credits roll . Only those patient enough to stay until the very end will unlock limited-edition Heinz merch and exclusive discount deals , a treat, that like the thick and rich Heinz ketchup itself, is worth the wait. Passant El-Ghannam, Marketing Director MEA, Heinz Arabia said: "You've got to really love something to wait for it - whether it's the final scene after the credits, or that glorious, gravity-defying pour of Heinz. It's irrational. It's rich. It's Heinz. And that's what this campaign is all about. In a world of skips and scrolls, Heinz is a reminder that some things like great ketchup a
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