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Hostess Twinkies’ Munchie Mobile: Smucker Targets Stoners For 4/20 [Forbes]

J.M. Smucker Company (The) New (SJM)  More Company Research Source: Forbes
Last j.m. smucker company (the) new earnings: 2/26 07:00 am Check Earnings Report
US:NYSE Investor Relations: jmsmucker.com/investor-relations
It's J.M. Smucker's new marketing tactic for the 106-year-old Hostess brand they bought in 2023. From Twinkie the Kid to Cannabis Culture As Katie Deighton describes in the Wall Street Journal , Twinkie the Kid is "taking a siesta." In his place is a campaign targeting cannabis fans celebrating 4/20, the unofficial national holiday for cannabis culture. The Munchie Mobile visits East Coast dispensaries at 4:20 p.m. daily. It ends with a six-hour event in Brooklyn on April 20th. This initiative marks a sharp turn for a brand known for childhood nostalgia. Smucker admits Hostess had lost relevance. I find this embrace of cannabis culture fascinating after decades of family-friendly marketing - it seems unprecedented for a brand like Twinkies. A pun-filled press release notes the brand is “taking the high road” and includes the promise, “We Twinkie swear it will be lit.” MORE FOR YOU Fed Official Confirms Trump Tariff Bailout Is Ready Amid $30 Trillion Market ‘Panic' Warnin [Read more]
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Stockreport

Hostess Twinkies’ Munchie Mobile: Smucker Targets Stoners For 4/20 [Forbes]

J.M. Smucker Company (The) New  (SJM) 
More Company Research Source: Forbes
Last j.m. smucker company (the) new earnings: 2/26 07:00 am Check Earnings Report
US:NYSE Investor Relations: jmsmucker.com/investor-relations
It's J.M. Smucker's new marketing tactic for the 106-year-old Hostess brand they bought in 2023. From Twinkie the Kid to Cannabis Culture As Katie Deighton describes in the Wall Street Journal , Twinkie the Kid is "taking a siesta." In his place is a campaign targeting cannabis fans celebrating 4/20, the unofficial national holiday for cannabis culture. The Munchie Mobile visits East Coast dispensaries at 4:20 p.m. daily. It ends with a six-hour event in Brooklyn on April 20th. This initiative marks a sharp turn for a brand known for childhood nostalgia. Smucker admits Hostess had lost relevance. I find this embrace of cannabis culture fascinating after decades of family-friendly marketing - it seems unprecedented for a brand like Twinkies. A pun-filled press release notes the brand is “taking the high road” and includes the promise, “We Twinkie swear it will be lit.” MORE FOR YOU Fed Official Confirms Trump Tariff Bailout Is Ready Amid $30 Trillion Market ‘Panic' Warnin [Read more]
IMPACT SNAPSHOT
EVENT TIME:
SJM
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS