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EVs and their ‘innate feeling of luxury' will create a ‘new type of premium,' says Kia's top designer [Fortune]
Last tesla, inc. earnings: 4/29 04:11 pm
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US:NASDAQ Investor Relations: ir.tesla.com
But Kia kept refreshing its designs. Sales grew to just over 237,000 in 2003, a decade after Kia's U.S debut. It also added unique features, like the “tiger nose” grille, conceptualized by then chief designer Peter Schreyer and now a recognizable feature of the Korean company's cars. Kia sold over 780,000 cars in the U.S. last year. Together with parent company Hyundai, Kia is now one of the country's top-selling carmakers, and also its top-selling EV manufacturer outside of market leader Tesla. The transition to electric cars is giving Kia another chance to set itself apart and design a “new type of premium,” says Karim Habib, Kia's current head of global design. Habib's love for cars comes through in his conversation with Fortune, praising the “quiet and smooth rides” in a Mercedes-Benz or Rolls Royce, brands that many associate with high quality. EVs give that same image, he says. “Our EVs—the EV6 or EV9—have a lot of power but they're super smooth and serene, so there's k
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