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BYD's aggressive discounts are annoying customers—and officials—in Thailand, the ‘Detroit of Asia' [Yahoo! Finance]
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On Thursday, the Warren Buffett-backed carmaker officially opened its first factory in the country, its first in Southeast Asia. Then on Saturday, BYD announced that it would acquire a 20% stake in Rever Automotive, the sole distributor of BYD's vehicles in the country. But it hasn't all been good news for BYD. The carmaker's recent discounts in Thailand have left some consumers feeling short-changed, leading to a probe by the Thai consumer protection agency. Last Tuesday, days before the opening of BYD's new factory, Bangkok announced that it would probe dealers' use of aggressive discounts. According to media reports , the investigation was prompted by a representative assuring a customer that a BYD model's price would rise following a temporary discount—only for the price to fall even further. Thailand's consumer protection agency said it received 70 complaints since initiating the probe. Rever's website on Monday displayed several price cuts, but the highest was for the ex
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