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Starbucks (SBUX) Ties-up Marriott Bonvoy, Boost Loyalty Offerings [Yahoo! Finance]
Last starbucks corporation earnings: 4/28 04:05 pm
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US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
and redemption benefits to Starbucks Rewards and Marriott Bonvoy loyalty program members. The alliance will facilitate customers to earn and redeem rewards for coffee purchases and hotel stays. The partnership enhances customer engagement by offering Double Stars at Starbucks locations during Marriott Bonvoy stays and additional rewards during designated promotional periods. The introduction of exclusive offerings like the Starbucks Reserve Siciliano and sweepstakes prizes further incentivizes members to link their accounts, fostering loyalty and repeat business. Kyndra Russell, senior vice president and North America chief marketing officer at Starbucks, highlighted that Marriott Bonvoy's commitment to enhancing customer experiences aligns perfectly with SBUX's mission to elevate daily life. She emphasized that this partnership is part of Starbucks' efforts to develop the Rewards program, offering members increased value and enhanced benefits through travel experiences. Focus
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