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Stockreport

Starbucks' Sales May Get a Boost This Quarter, but It Could Come at the Cost of Lower Margins [Yahoo! Finance]

Starbucks Corporation (SBUX)  More Company Research Source: Yahoo! Finance
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
Year to date, Starbucks' stock has fallen by around 20%. It's trading near its 52-week low but even though its valuation is reduced, investors haven't been rushing to buy the stock. The company is working on ways to generate growth, but it could come at a steep cost: lower margins. Starbucks is ramping up promotions Consumers are trying to cut costs amid inflation and swapping out Starbucks coffee for something cheaper is an easy way to accomplish that. With many coffee shops to choose from, Starbucks' brand loyalty is being tested. And the results haven't been great as sales have been declining. In an effort to win back customers, rather than lowering prices, Starbucks is offering more promotions, including buy-one-get-one offers. By offering steep 50% discounts, the coffee chain can become a more viable option for price-conscious customers. And according to The Wall Street Journal , the discounts are so significant that this is the first time in more than 10 years that it [Read more]
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Stockreport

Starbucks' Sales May Get a Boost This Quarter, but It Could Come at the Cost of Lower Margins [Yahoo! Finance]

Starbucks Corporation  (SBUX) 
More Company Research Source: Yahoo! Finance
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
Year to date, Starbucks' stock has fallen by around 20%. It's trading near its 52-week low but even though its valuation is reduced, investors haven't been rushing to buy the stock. The company is working on ways to generate growth, but it could come at a steep cost: lower margins. Starbucks is ramping up promotions Consumers are trying to cut costs amid inflation and swapping out Starbucks coffee for something cheaper is an easy way to accomplish that. With many coffee shops to choose from, Starbucks' brand loyalty is being tested. And the results haven't been great as sales have been declining. In an effort to win back customers, rather than lowering prices, Starbucks is offering more promotions, including buy-one-get-one offers. By offering steep 50% discounts, the coffee chain can become a more viable option for price-conscious customers. And according to The Wall Street Journal , the discounts are so significant that this is the first time in more than 10 years that it [Read more]
IMPACT SNAPSHOT
EVENT TIME:
SBUX
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS