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Mediocrity Is The Enemy: How Successful Companies Reclaim Their Competitive Edge [Forbes]
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This iconic business book featured case studies of successful companies. Forty years later, many of these companies are no longer considered “excellent.” Some are no longer in business. Many organizations that once stood as industry leaders started operating on autopilot, allowing standards to slip, not paying attention to the competition and not keeping up with their customers' expectations. I recently interviewed John Rossman, a former Amazon executive, on . We discussed the business challenge of sinking into mediocrity that he writes about in his new book, which he refers to as a manifesto One of the intriguing sections in his manifesto is titled The Tragic Tale of Competitive Advantage , where he refers to Kodak, Blockbuster and Xerox as “examples of once category-defining companies that could not move beyond the success that made them disrupters.” These are the types of brands whose leaders could have benefited from reading this short but powerful work. PROMOTED Below are
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