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McDonald's snatches Starbucks' crown for the first time in a decade [Yahoo! Finance]
Last starbucks corporation earnings: 4/28 04:05 pm
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US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
After dominating since 2016, Starbucks has lost its crown to McDonald's , which has reclaimed the top spot, according to a report from consulting firm Brand Finance. McDonald's brand value surged by 7% to $40.5 billion from 2024 to 2025, while Starbucks ( SBUX ) saw a sharp 36% decline, dropping to $38.8 billion. Recent moves from the respective chains have been crucial to their rise and fall . Brand Finance data shows that Starbucks' decline is driven by drops in key brand strength metrics in both the U.S. and China, particularly in areas like “reputation” and “recommendation.” This reflects low customer expectations rising dissatisfaction , and ultimately a decline in sales In contrast, McDonald's has pushed forward with strategic changes to its operations, though not without challenges . Most notably, an E.Coli outbreak late last year forced the chain to launch a $100 million recovery plan Since then, the burger giant has been on a marketing blitz. Earlier this month, it reo
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