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After a ‘trailblazing' Meridian shop, Midwest coffee chain plans 5-10 more in Boise area [Yahoo! Finance]
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With plans to open at least five more locations in the area — ideally 10, the company says — Biggby is turning up the heat. The East Lansing, Michigan-based brand has its eye on becoming a household name in the Treasure Valley over the next five years. The growth plan is part of an ambitious larger expansion goal for family-friendly Biggby Coffee, which was founded in 1995. “We have 400 units currently open in 13 states with another 140 in development,” explains Tony DiPietro, Biggby Coffee's president of emerging markets. (Yes, Boise definitely is considered a Biggby “emerging market.”) The company's hope is to reach 1,000 outlets in the United States by 2028, he said. “Traditionally, we double in size every three to five years,” he said. “So the potential is definitely there.” If you peruse Google reviews of Meridian's Biggby at 4744 N. Park Crossing Ave., you'll see compliments for friendliness. DiPietro describes local Meridian franchisee PJ Yacuk as a “trailblazer” in
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