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Peacock is experimenting with mini-games and short videos [TechCrunch]
Last netflix, inc. earnings: 4/21 04:00 pm
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US:NASDAQ Investor Relations: ir.netflix.com/investor-relations
strategies similar to its rivals with two new initiatives: mini-games and a short-form vertical video feed . The company previewed these experiments at the Consumer Electronics Show in Las Vegas on Monday. Starting this month, Peacock will begin piloting the new features on its iOS and Android apps before a broader rollout later this spring. During the initial testing phase, a company spokesperson told TechCrunch that some users will see both the games and the vertical video playlists, whereas some will see one or the other, and some will see neither. The platform is likely trying to keep pace with other major streaming services as it faces challenges in subscriber growth. Peacock lags significantly, with only 36 million subscribers compared to Netflix's impressive 282.72 million. Since introducing its gaming division in 2021, Netflix has launched over 120 games. YouTube and Sling TV have also rolled out free gaming offerings to compete. Image Credits: Peacock Peacock is curre
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