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Is The Death Of Movie Theaters Upon Us? [Forbes]
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This question is becoming as ubiquitous as bankruptcy filings by theater chains. Spoiler Alert: I don't think the end of movie theaters is growing near. But 2024 is certainly testing my confidence. Box office for the entire month of May was $ 520 million. You have to go back to May 1998 ($ 510 million) to find a worse start to the summer blockbuster season. To put it in perspective, every film released last month ( The Fall Guy Furiosa Garfield the Movie Kingdom of the Planet of the Apes among others) combined to make less money than Avengers: Endgame (2019) made in its first eight days of release. The comparison is certainly not apples-to-apples. Avengers: Endgame was the conclusion of a multi-year cinematic event. Although the Mad Max universe and the Apes films are well-established franchises, only the Star Wars cinematic universe ever rivaled the box office machine created by Marvel in the 2010's. Martin Scorsese caught endless flack on social media for comparing Marvel films
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