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How Netflix Is Leveraging Licensing To Boost New Titles With Top Talent [Forbes]
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Last netflix, inc. earnings: 4/21 04:00 pm
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US:NASDAQ Investor Relations: ir.netflix.com/investor-relations
For A-list stars, signing on to a Netflix film or series is a savvy business move with many benefits, including a resurgence in the popularity of older projects, an introduction to new fans, and in some cases, a boost to brand sales. Several recent Netflix hits helmed by stars like Julia Roberts, Jennifer Lopez, and Benedict Cumberbatch have been released simultaneously with older titles so viewers can continue the binge with their favorite stars. What's old can always be made new, but as with everything in life, it's all about timing. When releasing new titles with big names attached, it's a wise move to allow viewers to find more to watch with the actors they know and love. This keeps Netflix's subscribers happily binge-watching and helps the talent by showcasing and boosting older films and shows that younger fans may not be familiar with and that already established fans can rewatch. In the world of streaming, it's not just about obtaining subscribers, you have to retain them
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