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Netflix axes its cheapest ad-free plan in the UK and Canada, giving users deadlines to upgrade [Business Insider]
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Co-CEO Greg Peters said the price hikes are intended to help pay for a wider range of content. As with even the most bingeable series, all good things must come to an end. So it goes with the demise of Netflix's lowest-priced ad-free plan, as users of the Basic tier in the UK and Canada report receiving deadlines to upgrade to a higher-cost option or accept ads. A Canadian user posted a photo on Reddit Monday of their TV with the message: "Your Basic plan has been discontinued, but you can easily switch to a new one. Plans start at just $5.99 with upgraded features." Related stories That starting price is for the new Standard with ads tier in Canada, while the option without ads costs $16.49, replacing the Basic plan, which costs $9.99. Previously, a user in the UK quipped, "Joke's on you, Netflix, I choose to save 100% on my new plan," in response to a similar message touting 35% savings with the ad-supported plan. Netflix stopped offering its Basic plan to new and ret
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