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Ad-Supported Streaming Subscriptions Hit Record-High As 2024 Wraps [Yahoo! Finance]
Last netflix, inc. earnings: 4/21 04:00 pm
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US:NASDAQ Investor Relations: ir.netflix.com/investor-relations
A record 43% of streaming subscriptions were ad-supported by the end of Q3, according to Antenna — marking the fifth straight quarter the sector has grown. And for comparison, only 28% of streaming subscriptions were ad-supported two years ago. Of course, a lot has happened in the AVOD space since then, like Netflix introducing its ad-supported streaming service in 2022. The company said in November it had 70 million global ad-supported accounts; overall, Netflix had 282.7 million global customers at the end of Q3. And the rise of ad-supported streaming seems to be top of mind for many executives. That includes Disney CEO Bob Iger, who had a hot-mic moment on the company's earnings call last month when he revealed around 60% of new streaming subscribers opted for its ad-supported plan. “I don't know if I was supposed to disclose those AVOD numbers,” Iger fessed on the call. But that admission does not seem to be too out-of-step with the rest of the industry. During the third
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