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Corporate Citizen of the Year: McCain's Max Koeune is building the farm of the future [Globe and Mail, The (Toronto, Canada)]
Last mondelez international, inc. - class a earnings: 4/28 04:05 pm
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US:NASDAQ Investor Relations: mondelezinternational.com/investors
Max Koeune, CEO of McCain is the Report on Business magazine's Corporate Citizen of the Year for 2024. Crispy on the outside, fluffy in the middle, the McDonald's french fry is an icon of American capitalism. The chain's shoestring fries are the salty vanguard of U.S. soft power abroad, selling in 100 countries, while their origin story is the very symbol of entrepreneurial zeal. It's now legend: Ray Kroc, a travelling salesman of milkshake mixers in the 1950s, fell in love with the fries sold by the McDonald brothers at their take-out restaurant in San Bernardino, Calif., and had the vision to perfect and automate the fry-making process to build that single location into an empire that now serves an estimated nine million pounds of fries each day. “The french fry,” Kroc wrote years later, “would become almost sacrosanct for me, its preparation a ritual to be followed religiously.” Go into a McDonald's almost anywhere in the world today, though, and there's a good chance the frie
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