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The Shift To Social Shopping And What It Means For Brands [Forbes]
Last hubspot, inc. earnings: 2/12 04:11 pm
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US:NYSE Investor Relations: ir.hubspot.com
Since the first tentative transactions more than 30 years ago , e-commerce has grown to be a $5.8 trillion industry worldwide. Despite its size, it is still an immature industry, evolving as consumers change the way they find information online. The last big change has happened in the past decade with a shift to smartphones and more transactions happening on mobile devices Today, more than three-quarters of e-commerce site traffic and two-thirds of transactions happen on mobile devices. The next big shift is underway now, and this time, it's to social media. Every year, my company surveys 1,000 U.S. online shoppers to understand attitudes to shopping with social media. Our latest report, The State Of Social Commerce 2024, showed that a widespread shift to "social first" shopping is underway. Today, the majority of consumers start their shopping journey on social media. Approximately eight out of every 10 U.S. online shoppers use social media for shopping. Almost 70% use it eith
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