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The Role Of Automation In Digital Marketing: Opportunities And Risks [Forbes]
Last hubspot, inc. earnings: 2/12 04:11 pm
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US:NYSE Investor Relations: ir.hubspot.com
Over the past few years, digital marketing has emerged as one of the most robust forms of getting your business, brand, product or service out to the masses. While it's an extremely beneficial strategy that can be employed by businesses of all sizes, there are ways to improve it. Enter automation. Almost all industries, including digital marketing, are being taken by storm when it comes to automation. It allows companies to operate efficiently, personalize customer experiences and thrive on data-based decision making. For example, one boutique skincare brand our company worked with successfully used email automation to transform its marketing campaign. They set up automated email sequences triggered by customer actions. This increased customer retention and boosted sales significantly in six months. Automation can be a great tool for creating opportunities, but it also comes with a handful of risks. Implementing Automated Digital Marketing Automation in digital marketing in
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