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Performance Marketing Software Market to Reach USD 30.9 Billion by 2032, Driven by Data-Driven Advertising and AI Advancements | Research by S&S Insider [Yahoo! Finance]
Last hubspot, inc. earnings: 2/12 04:11 pm
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US:NYSE Investor Relations: ir.hubspot.com
The key drivers propelling the growth of the performance marketing software market include increasing demand for measurable marketing outcomes, integration of artificial intelligence (AI) to automate campaign optimization and enhance customer targeting, and the growing adoption of AI and ML to enable performance marketing platforms to automate the optimization process, predict how potential customers may behave, and optimize marketing strategies for better conversion rates. (Source: S&S Insider report) North America currently holds the largest share of the performance marketing software market, accounting for 37.23% of total revenue, primarily due to the rapid adoption of advanced technologies, such as AI and machine learning, which enhance marketing strategies across industries, and the concentration of tech giants and innovation hubs in the region. (Source: S&S Insider report) The Asia Pacific (APAC) region is set to experience the highest compound annual growth rate (CAGR) of
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