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Leveraging Data Efficiency Through AI [Forbes]
Last hubspot, inc. earnings: 2/12 04:11 pm
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US:NYSE Investor Relations: ir.hubspot.com
After all, without data, what do you have? With AI's ability to unlock the true potential of your existing data silos, you can optimize operations, improve efficiency and enhance metrics in surprising ways. Distinguishing First- And Third-Party Data When talking about data, it's important to distinguish between . Third-party data is often aggregated from a variety of sources, while first-party data is collected directly from users interacting with an app or website. First-party data is typically preferred over third-party data. Jeff Ragovin, CEO of Fyllo | Semasio, that first-party data "enhances the accuracy and reliability of the information, allowing for better-informed decision making in marketing efforts." Ticketmaster, as an example, to utilize first-party data (purchase history, venue location, etc.) and deliver targeted web push notifications to new and existing users. Within six months, Pushly was able to use data relevant to the customer to help Ticketmaster increase t
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