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The Future Of Marketing: Smarter Strategies With AI [Forbes]
Last hubspot, inc. earnings: 2/12 04:11 pm
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US:NYSE Investor Relations: ir.hubspot.com
Marketing has always been about understanding the customer—anticipating needs, tailoring messages and delivering value. But in a crowded digital landscape, you must scale this understanding across data streams and touchpoints. Artificial intelligence has become the catalyst in the shift toward data-driven marketing, allowing brands to predict trends, personalize interactions and automate tasks. A HubSpot survey found that 64% of marketing professionals now use AI tools in some capacity. At my agency, we've used AI to help segment audiences, facilitate web personalization and boost keyword optimization. As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing will give you a competitive edge, delivering relevance at scale and redefining customer engagement. Let's take a deeper look at how you can use AI for smarter marketing. Get Real-Time Insights For Building Campaigns AI can transform marketing by automatin
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