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Effeect's CEO David Ispiryan Shares Insights on First-Party Data Strategies for PPC Success in Forbes Council Post [Yahoo! Finance]
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He emphasized that first-party data, collected directly from audiences, is more accurate and trustworthy than third-party cookies and aligns with evolving privacy standards. Ispiryan outlined strategies for adapting to a first-party data future, including building a robust data collection strategy, adopting new privacy-safe tools and techniques, and maximizing the impact of first-party data through personalization and conversion modeling. He stressed that combining automation tools with first-party insights can drive better results and that businesses must rethink their PPC strategies to remain effective. SHERIDAN, Wyo. Nov. 20, 2024 /PRNewswire/ -- David Ispiryan , CEO of Effeect and Forbes Agency Council member, has shared a piece on Forbes titled "A First-Party Data Future: How PPC Advertisers Can Adapt." The article addresses the importance of first-party data in PPC advertising and offers strategies to help advertisers. Why First-Party Data Matters in PPC First-party data is
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