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4 Ways Marketers Can Use AI Agents Now [Forbes]

HubSpot, Inc. (HUBS) More Company Research Source: Forbes

Last hubspot, inc. earnings: 2/12 04:11 pm Check Earnings Report

US:NYSE Investor Relations: ir.hubspot.com

from Meta to Amazon to OpenAI are all releasing their own powerful contenders in the agentic AI space, and it's happening at what feels like light-speed. Most recently, Google publicly released its highly anticipated Gemini 2.0, which it calls its “new AI model for the agentic era.” Even for an AI aficionado like me, it can be a lot to keep track of. But one area in which agents are clearly already making waves is marketing. As anyone who has done it knows, designing and deploying a marketing campaign is a complicated undertaking, one that typically requires an entire suite of tools, applications and platforms. Data and business objectives have to be distilled into creative, effective campaigns; content has to be customized; the final output has to be user tested. Shuttling all these outputs from one platform to another can be a waste of marketing professionals' valuable time. Or at least, it used to be that way. One example of an organization that has gone all-on on agents is Acc [Read more]

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