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USA TODAY Launches “Nationscape Insights” with Democracy Fund and UCLA: Public Opinion Project to Capture a Nuanced Picture of the American Electorate
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Data from the massive weekly survey will comprise more than 500,000 interviews leading up to the 2020 elections MCLEAN, Va.--(BUSINESS WIRE)--To capture a comprehensive picture of the American electorate, USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), is launching a new project with Democracy Fund's Voter Study Group and UCLA based on data from Nationscape, one of the largest election focused public opinion surveys ever conducted. The Nationscape survey will interview people in nearly every county, congressional district, and mid-sized U.S. city in the leadup to the 2020 election.The weekly survey was designed and is managed by UCLA political scientists Lynn Vavreck and Chris Tausanovitch. It is fielded by market research platform Lucid and will conduct more than 500,000 interviews leading up to the 2020 elections, shedding light on attitudes and issues as they take shape. The survey asks questions about more than 40 issues and policies every week – capturing Americans’ attitude
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