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Former Nike CEO John Donahoe's downfall is a brutal lesson in corporate leadership [Fortune]
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to corporate boards: Focus on what a company's core business is when looking for a new CEO. As Donahoe took over the top spot at Nike's in early 2020, the company touted the former Bain management consultant and eBay CEO's extensive tech industry chops and Silicon Valley touch. He had been at eBay between 2008 and 2015, and his job just before Nike was as CEO of a cloud computing company. At the time, the sports gear maker claimed it was becoming something of a tech company. Nike was launching its own apps, and wanted sell more of its products directly to consumers on its web site and own stores, a push that was priority for co-founder Phil Knight. But with Donahoe, they chose a CEO who lacked any deep knowledge about sneakers and sneaker culture , and no retail experience in stores, leading to the current disaster. He underestimated the importance of partners like Macy's, DSW and Foot Locker in selling its running shoes. And as a former management consultant, cost-cutting proved
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