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Nielsen Measures The Impact Netflix Can Have On TV Programs And Movies [Forbes]
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Season One cast members (l-r) Gina Torres, Rick Hoffmann, Meghan Markle, Gabriel Macht and Patrick Adams (Photo by: Frank Ockenfels/USA/NBCU Photo Bank/NBCUniversal via Getty Images) NBCU Photo Bank/NBCUniversal via Getty Images Earlier today Nielsen released an audience analysis about “The Netflix Effect”, specifically chronicling the impact the streaming giant has had in providing a second life to licensed television programs and movies. The report highlights the combined impact of linear programming with streaming. In the report, Nielsen points out the effect Netflix has had on helping to resurrect or grow the popularity of programs that had previously aired or currently airing on linear television. Among these programs include the legal drama Suits with the future Duchess of Sussex-Meghan Markle. According to Nielsen, Suits aired on the USA Network for eight seasons (2011-2019) and overall totaled 51.1 billion viewing minutes. In their first six months on Netflix (and Peacoc
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