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NBCUNIVERSAL EXPANDS PARTNERSHIP WITH GROUP BLACK; CREATES DEDICATED CULTURE-DRIVEN CONTENT COLLECTION ON PEACOCK [Yahoo! Finance]
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US:NASDAQ Investor Relations: cmcsa.com/investors
NEW YORK June 17, 2024 /PRNewswire/ -- Today, NBCUniversal announced it has expanded its partnership with the inclusive mission-driven media company, Group Black, and will launch a new content collection on Peacock. This destination, E!+, will focus on programming that resonates with multicultural audiences and will officially launch later this year. In collaboration with NBCUniversal, Group Black will develop original content alongside the leading media and entertainment company's acclaimed programming and the Black Excellence 365 initiative. This builds upon NBCUniversal and Group Black's existing partnership, which originated from Peacock's Black Excellence 365 program in 2023. Through this initiative, NBCUniversal curated a collection of Black-led and diverse content marketed and sold by Group Black, fostering year-round advertising opportunities and investments in the Black-owned ecosystem. More than 30 brands signed on in the first year, which saw an average reach lift of +
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