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PepsiCo is near $1.5 billion-plus deal for soda brand Poppi [Fortune]

Last coca-cola company (the) earnings: 4/21 05:55 am
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The Purchase, New York-based beverage giant could announce the transaction as soon as next week, said one of the people, who asked not to be identified discussing confidential information. The purchase price under discussion is more than $1.5 billion, the person said. PepsiCo had planned to launch its own so-called functional soda under the brand Soulboost, but decided to scrap that effort because of early indicators it wouldn't succeed. While deliberations are at a late stage, they could still be delayed, the people said. A representative for PepsiCo declined to comment. A spokesperson for Poppi didn't respond to a request for comment. The “functional soda” category has been growing, especially compared to standard sodas. The lower-sugar beverages can include ingredients not found in standard soda, such as prebiotics, probiotics and added fiber and say they are aimed at improving digestive health. Functional beverages are “on fire” with New York-based FreshDirect, said Loan
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