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Coca-Cola's CEO didn't drink a Coke at his first staff meeting—here's why [Fortune]

Coca-Cola Company (The) (KO)  More Company Research Source: Fortune
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
James Quincey, CEO of The Coca-Cola Company joined Adobe CEO Shantanu Narayen for a fireside chat on Tuesday at Adobe Summit 2025 held in Las Vegas. Quincey joined Coca-Cola in 1996, becoming chief executive in 2017. In front of a packed audience, the two Fortune 500 CEOs discussed how Quincey began his tenure. For his first meeting with Coca-Cola employees as the CEO, Quincey made two bold decisions: He didn't wear a suit and the beverage he sipped wasn't a Coke. Quincey said he was trying to send two messages. One was cultural change—basically, get with the times, he said. Coca-Cola was “very formal, hierarchical, and stuck in our ways” during that time, he said. “We needed to break out of it.” He continued, “You ask people what they remember, and the main thing was, ‘he wore jeans and it wasn't a Friday,'” and he wasn't drinking a Coke, Quincey quipped. “That was a big deal,” he said. “That was a very powerful communication for them.” The second message was about the produ [Read more]
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