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Stewarding The World's Most Valuable B2B Brand [Forbes]
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Last cisco systems, inc. earnings: 2/12 04:05 pm
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US:NASDAQ Investor Relations: investor.cisco.com/investor-relations/overview/default.aspx
Carrie Palin, the CMO of Cisco Systems ( ), is steward to the world's most valuable business to business brand. The Cisco Brand is valued at $ which means it is contributing enough long term value in terms of cash flow, margin, and revenue growth to make up at current prices. The Brand has value because it's an intangible that is proven to be causal of future cash flow, revenues, profits, and consequently firm value in every business. Technically, a as a name, term, sign or symbol whose purpose is to identify and differentiate different products or services by the Marketing Accountability Standards Board (MASB). While correct, this creates the perception of a brand as a “logo” or piece of art. From a finance and investment perspective, the Brand is a financial asset (like a factory or supply chain) which generates value by that generate future financial outcomes that directly cause future cash flow – such as motivating buyers to buy more, buy faster, use more, respond more, choose
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