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5 AI And Analytics Trends Marketers And Brands Should Be Investing In [Forbes]
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Clearly there are some big and analytics trends for 2020 value Recognizing Baseline Data is Not Enough An Excel document—flat numbers on a page—won’t cut it in 2020, no matter how great your Excel skills are. Because of the vast amounts of data, and the ability to make complex connections from it, marketing teams need to learn to augment their data with machine learning and . The flat data—baseline data—is a starting point. But the value comes in making active observations, finding patterns, and developing new queries based on the connections found. Oh, and those connections need to be made quickly. Like—right now. If you’re looking at your budget and freaking out, don’t worry. While demand for real-time analytics has increased, the cost of in-memory processing My recommendation moving forward is to not just focus on gathering more data. But also, focus on gathering the tech that will help you crunch it most meaningfully. Know the Great Value Comes in Prediction, Not Description This
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