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What is surveillance pricing and how is California trying to stop it? [CBS News]

Booking Holdings Inc. (BKNG) More Company Research Source: CBS News

Last booking holdings inc. earnings: 2/26 04:04 pm Check Earnings Report

As a mom to three kids, I shop a lot, and it's usually done online. I didn't really know how surveillance pricing works until I believed that I had become the target of what consumer advocates say is a deceptive practice that could soon become illegal in California. "Surveillance pricing is when you are charged based on your personal data and your personal whereabouts," Consumer Watchdog President Jamie Court said. "Information that is known about you based on electronic surveillance by a company." Court added that companies will use data such as where you live, how often you shop online and how much you spend. "Then, they charge you a price based on that data, and their algorithm determines how ready you are to buy a product," Court said. "And if you're more ready, they'll charge you a higher price, and if you're less ready, they'll charge you a lower price." It's something I believe I experienced while I was shopping for a swim backpack for my daughter online. I had been go [Read more]

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