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Tubi hops on the short-form video bandwagon with its ‘Scenes' feature [Yahoo! Finance]
Last apple inc. earnings: 4/30 04:30 pm
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and the Roku Channel, as well as put it in closer competition with short-form video-sharing platforms like Instagram Reels, TikTok, and YouTube Shorts. Called “Scenes,” the feature allows viewers to explore short clips from over 250,000 popular TV shows and movies, including "classics like"Django Unchained," "Drumline," "I Am Legend," "Jumanji," "The Amazing Spider-Man," and others. The aim is to boost user engagement and content discoverability. Users spotted a test of Scenes back in August, but now it's rolling out to everyone. The Scenes feature is available on Tubi's mobile app on both iOS and Android devices. Tubi's entry into short-form video aims to attract viewers, especially younger audiences, whose viewing habits are shifting in the rapidly changing streaming landscape However, Tubi is taking a different approach than TikTok, which is reportedly experimenting with minute-long, TV-style shows. Instead, the streaming service is focusing on using short clips from its show
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