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Stockreport

Apple could face a customer loyalty crisis if tariffs boost prices, says tech analyst [Yahoo! Finance]

Apple Inc. (AAPL)  More Company Research Source: Yahoo! Finance
Last apple inc. earnings: 4/30 04:30 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.apple.com
“If the 145% China tariffs came into play, we believe Apple would have no choice but to start charging $2,000-plus for iPhone Pro once inventory levels came down,” Wedbush Securities analysts wrote in a note on Sunday. The tech giant has developed a loyal fan base of customers willing to pay premium prices for their products, like iPhones. Product differentiation, brand equity, and perception of value are part of the company's strategy. However, research shows that increasing prices can negatively impact customer loyalty. And adding exorbitant costs to Apple customers would be a dealbreaker for many, Dan Ives, Wedbush Securities managing director, told me. Ives put it to me this way: “If someone charged you $7 for a slice of pizza, even the best slice of pizza, you wouldn't buy it. So everything has a price.” As someone who grew up eating New York pizza, that resonated with me. It seems Apple may have some breathing room before considering raising prices for U.S. customers. The [Read more]
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Stockreport

Apple could face a customer loyalty crisis if tariffs boost prices, says tech analyst [Yahoo! Finance]

Apple Inc.  (AAPL) 
More Company Research Source: Yahoo! Finance
Last apple inc. earnings: 4/30 04:30 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.apple.com
“If the 145% China tariffs came into play, we believe Apple would have no choice but to start charging $2,000-plus for iPhone Pro once inventory levels came down,” Wedbush Securities analysts wrote in a note on Sunday. The tech giant has developed a loyal fan base of customers willing to pay premium prices for their products, like iPhones. Product differentiation, brand equity, and perception of value are part of the company's strategy. However, research shows that increasing prices can negatively impact customer loyalty. And adding exorbitant costs to Apple customers would be a dealbreaker for many, Dan Ives, Wedbush Securities managing director, told me. Ives put it to me this way: “If someone charged you $7 for a slice of pizza, even the best slice of pizza, you wouldn't buy it. So everything has a price.” As someone who grew up eating New York pizza, that resonated with me. It seems Apple may have some breathing room before considering raising prices for U.S. customers. The [Read more]
IMPACT SNAPSHOT
EVENT TIME:
AAPL
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS