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Apple's 'Sell-Through' Market Share Erodes, UBS says [zero hedge]
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Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
Apple's 'Sell-Through' Market Share Erodes, UBS says The world's most valuable company saw its smartphone market share in China shrink in May, even after "deep" discounting, according to UBS analysts citing Counterpoint Research. Apple is also struggling in the US market. UBS analyst David Vogt wrote that Apple's iPhone sales have lost market share despite heavy discounting in China. In May, iPhone "sell-through" declined by 2% year-over-year (YoY), marking the fifth consecutive monthly decline. The sell-through market share in China fell to 15.3% from 16.9% YoY. The sell-through market share in the US also fell. Europe was unchanged. "Importantly, heavy discounting by Apple in China tied to the "618" e-commerce festival was not enough to mitigate share loss in the region," Vogt said. He estimated that "iPhone sell-through in China was largely flat YoY during May-24 in a market that grew 11% YoY." "While Apple bulls may note the data is backward-looking and is not likely indicative of
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