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AI-Fueled iPhone Sales Drop During World's Biggest Shopping Holiday In China [zero hedge]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
AI-Fueled iPhone Sales Drop During World's Biggest Shopping Holiday In China The strength of the Apple iPhone 16 upgrade cycle has been one of the most critical questions for Wall Street analysts tracking the handset market. Apple's latest earnings reveal that the highly anticipated AI-driven upgrade supercycle this fall has largely fallen short, compounded by new data from a research firm indicating underwhelming demand in the Chinese market. Counterpoint Research published a new note on Wednesday showing that iPhone 16 sales during China's Singles' Day—the world's largest holiday shopping period, spanning two weeks—bombed as consumers opted for domestic brands instead. Here's more color on the report via South China Morning Post : The country's two-week Singles' Day sales period this year yielded "a double-digit, year-on-year decline in iPhone sales" , as Apple "faced pressure from an abnormally high number" of new flagship smartphone models that domestic competitors launched just b
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