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How Will Stubborn Credit Card Debt Impact Holiday Spending? [Forbes]
Last american express company earnings: 4/24 07:00 am
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US:NYSE Investor Relations: ir.americanexpress.com
In the first quarter of this year, credit card debt reached a staggering $1.12 trillion, marking a $129 billion increase year-over-year. Adding to this financial strain, a significant portion of Americans – 36% – are burdened with credit card debt exceeding their emergency savings. With the Federal Reserve's ambiguous stance on interest rates and persistent inflation, a perfect storm is brewing that could significantly impact holiday spending. Here is how these economic factors will shape consumer behavior and how new strategies help retailers artfully navigate the changing landscape. The Financial Pressure Cooker Consumers struggling with high credit card debt and diminished disposable income are likely to feel the pinch this holiday season. They might be tempted to curb their spending, prioritize necessities, and become more discerning about where they spend their hard-earned money. Price sensitivity is expected to rise, with shoppers actively seeking out discounts, sales, and
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