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Why Is It Called ‘Black Friday'? The Surprising Theories, History and Rise to Popularity of Retail's Big Discount Day After Thanksgiving [Yahoo! Finance]
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Last year, in 2023, retailers and brands, including Nordstrom, Amazon, Saks Fifth Avenue, Bloomingdale's, Everlane, Skims and more, started Black Friday discounts weeks in advance. More from WWD Who's Winning the Beauty Retailer Race for Gen Z? Despite Consumers Pulling Back on Holiday Shopping, Small Business Sentiment Remains Upbeat Dsquared2 Taps ESW to Propel Global Direct-to-consumer Expansion According to a report released by Coveo , a Quebec-based SaaS search engine powered by artificial intelligence, earlier in November, 58 percent of retailers began focusing on Black Friday and Cyber Monday/Cyber Week to drive revenues in the fourth quarter. Now, in 2024, retailers are looking to do more than just provide shoppers with a great deal. “Retailers hoping to stand out against their competition need to think beyond price and promotion and keep their eye on the ball across the whole shopping experience,” Jill Standish global lead for Accenture's Retail industry group ,
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