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TikTok is taking power away from a top US shopping exec [Business Insider]
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It's the latest move to shift management of TikTok Shop under global leadership. TikTok is continuing to consolidate control of its US e-commerce operations under Chinese and global leadership. In the latest move, Nico Le Bourgeois , head of US operations for TikTok Shop , is getting pulled under Mu Qing, a former e-commerce VP for TikTok's Chinese sister app, Douyin , three staffers told Business Insider. Mu Qing, who recently took over control of other central US Shop teams like creator and agency partnerships, will now also oversee US operations. Le Bourgeois will continue to manage the company's work with US-based merchants selling in the local market, but will now report to Mu Qing rather than ByteDance's e-commerce head Bob Kang. A TikTok spokesperson declined to comment. Le Bourgeois did not immediately respond to a request for comment. The restructuring, announced to staffers in a memo from Kang last week, is the latest in a series of power shifts that have shaken u
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