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Expect to See a Spike in In-Store Holiday Shopping This Year, as New Study Shows 53% Increase in Plans to Shop Brick-and-Mortar [Yahoo! Finance]
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US:NASDAQ Investor Relations: phx.corporate-ir.net/phoenix.zhtml%3fc%3d97664%26p%3dirol-irhome
PITTSBURGH, November 25, 2024 BUSINESS WIRE )--Shoppers are returning to brick-and-mortar stores in significant numbers this holiday amid a notable cutback in post-election seasonal spending, according to a new consumer survey by First Insight, a global leader in customer-driven AI intelligence. The research reveals a 53% increase in consumers who plan to shop only in-stores compared to last year, while intentions to shop only online have dropped 21%. This notable shift underscores the evolving dynamics of consumer behavior and highlights key areas for retailers to adapt in order to drive revenue and customer satisfaction. "This year's holiday season highlights a return to the essentials—competitive pricing and convenience," said Greg Petro, CEO of First Insight. "Our insights reveal not only a strong preference for in-store shopping and the growing importance of loyalty programs but also suggests a willingness to invest in premium services like faster shipping. Retailers who adapt
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