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Some Instagram Users Say They'll Delete App Over Unskippable Ads [CNET News]
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Instagram may be facing a user revolt if its unskippable ad tests become permanent, a new poll finds. More than half of 525 users PR Week polled on rival social network LinkedIn said they'd delete the app if this happened, while 41% said they'd "grin and bear" the new experience. The new ad types, which Instagram calls " ad breaks ," are designed to interrupt a user's scrolling for a few moments to display an advertisement. This goes beyond the standard Instagram ads, which simply appear between the posts on a user's feed. Instagram earlier confirmed its tests, saying the photo and video sharing site is "always experimenting with new products and ad solutions." PR Week's poll, which is not fully representative of Instagram's user base, provides a potential look into how people are responding to Instagram's tests. Parent company Meta's ad tools have helped it grow to become one of the tech industry's most powerful and profitable companies. If Instagram can innovate new types of
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