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Search Engine Marketing: Incorporating Keywords Strategically [Forbes]
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Now, let's dive into the next chapter: deploying those keywords strategically. Applying the strategies below will help ensure that your carefully curated keywords don't just sit idle but actively work to elevate your online presence and attract targeted traffic to your brand. On-Site Optimization Start with on-site optimization to promote your website. While on-site optimization has many aspects, let's zero in on title tags, description tags and written content. PROMOTED Due to character constraints, focus on one keyword per page. For instance, your “About Us” page may use one keyword while the “Home” page focuses on another. Think of it as being similar to the inverted pyramid style of writing that journalists use for news articles: The title, which I'd recommend keeping under 60 characters, provides the broad keyword that summarizes the page. Then, the description—which should be capped at 155 characters so it doesn't get cut off in the search engine results pages—elaborates u
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