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The rise and fall of America's most ambitious sports media company [Yahoo! Finance]
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Last September, following more than three decades at The Oklahoman, the legendary sports reporter quit his job to launch a sports journalism startup called Sellout Crowd alongside 16 other writers and editors. He'd signed a contract with the fledgling outlet and had already published his first three stories. There was just one step left to go. Mike Koehler, the outlet's CEO as well as Tramel's longtime friend, told him the site's investors wanted Tramel to have equity in the company. Tramel was hesitant — he said, he just wanted to write. But if the investors wanted it, who was he to say no? So he went and signed paperwork giving him a 2.5% stake in the company. "I went over there," Tramel told The Frontier," and made the biggest mistake of my life." It was as much a celebration as it was a document signing, he said. People were passing out cigars and he was caught up in the excitement of the endeavor, the creation of a new outlet that could cover sports in Oklahoma better and
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