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Questor: enthusiasm for this American soft drink giant is showing no sign of going flat [Yahoo! Finance]
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over the longer term, the shares of the American consumer giant have a good deal to commend them. In spite of regular predictions it would go out of fashion, Coca-Cola has for decades ranked high among the world's most valuable brands. Last year, it was ranked in sixth place, for example, according to Forbes, behind Apple and Google but ahead of Disney, Louis Vuitton and McDonald's. Having successfully seen off the threat posed by arch-rival Pepsi during the 1970s – when the “real thing” slogan featured heavily in its campaigns – Coke has more recently survived the onslaught of flavoured waters and other healthier soft drink options. Meanwhile, the group has substantially added to its portfolio, buying, among others, the maker of Innocent smoothies and juices, “smartwater” producer Glacéau and, probably most memorably for this column's readers, it bought Costa Coffee from Whitbread almost six years ago for a cool £3.9bn. Financially, over the past five years, group wide sales
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