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Adobe Unveils Innovations in Adobe Experience Cloud for Brands to Personalize and Measure AI-generated Content
Last adobe inc. earnings: 3/12 04:05 pm
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US:NASDAQ Investor Relations: adobe.com/investor-relations.html
New innovations across Adobe Experience Cloud will enable brands to demonstrate the impact of AI-generated marketing content through real-time experimentation and robust performance insightsAdobe Content Analytics unlocks the ability for brands to understand the performance of content down to an attribute level, using AI to pinpoint specific colors, objects and styles that resonate with target audiencesIn Adobe Journey Optimizer and Adobe Experience Manager, new offerings will enable brands to personalize AI-generated content variations across channels such as web and email, boosting customer engagement SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced innovations across Adobe Experience Cloud that will empower brands to unlock greater value with AI-generated content and demonstrate business impact. As organizations embrace image and copy generation tools—from Adobe Firefly to Adobe Experience Manager—to assist in the ideation and refinement of marketing asset
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