Jeep was a hot brand. Then Stellantis priced its fans out of its showrooms [Yahoo! Finance]
Stellantis N.V. Common Shares (STLA)
Company Research
Source: Yahoo! Finance
And at first it seemed like it might live up to the hype. After rolling out in 2019, sales doubled in 2020, reaching nearly 90,000 in the US despite pandemic-induced production issues and making it one of the few winners that troubled year. But the success was short-lived. After Fiat Chrysler's merger with PSA Group in early 2021 created Stellantis, the company began focusing on higher-priced, higher-margin vehicles, using limited supplies of parts such as computer chips to build the pricier versions of its vehicles. That left many traditional Jeep and other Fiat Chrysler buyers looking elsewhere. A search of Jeep's site shows only a few Gladiators with a sticker price below $40,000 nationwide, none for less than $39,790. Sticker prices for some Gladiators on dealer lots now go as high as $72,000. Gladiator sales have fallen steadily from the 2020 peak as a result and are down another 21% so far this year. Jeep overall has become a shell of its former self, with sales down 3
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- Vacationing in Iraq, mysterious chemical in water, Jeep's downward spiral: Catch up on the day's stories [CNN]CNN
- Stellantis faces lawsuit over 'spontaneous fire risk' in some Jeeps [USA TODAY]USA TODAY
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