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Stock impact report

How An Accidental Discovery Helped One Couple Build A Thriving Niche Community—And Leave Traditional Careers Behind [Forbes]

Squarespace, Inc. Class A (SQSP) 
Company Research Source: Forbes
At the time, the contributor to publications such as The Wall Street Journal, Travel + Leisure and Robb Report was writing a newsletter letting publicists know what types of sources she needed for her stories. With everyone stuck at home, she decided to see if a handful of her professional friends and contacts were interested in joining a call where they could discuss what was happening in the pandemic and network. That led to an accidental discovery: There was a lot more interest than she anticipated. “I thought maybe five people would say yes, and I ended up getting over 100 people,” she says. That call was so well-received that she started to host one every week during the first couple of months of the pandemic. Then it occurred to her that she could turn it into a business—one that offered the independent lifestyle they wanted. That decision began her path to running Pitchcraft , which she bills as a “people-focused PR platform.” Derrick and Kelsey Ogletree were able to lea Show less Read more
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