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Stock impact report

De Beers and Signet Campaign for Natural Diamonds [Yahoo! Finance]

Signet Jewelers Limited Common Shares (SIG) 
Last signet jewelers limited common shares earnings: 3/26 06:50 am Check Earnings Report
Company Research Source: Yahoo! Finance
this year to boost the demand for natural diamonds, on Tuesday launched a marketing campaign targeting diverse couples and younger demographics getting engaged. The new campaign, titled “Worth the Wait” and created by the Arnold Worldwide agency, focuses on Millennials and Gen Z, as well as Zillennials, a more narrow demographic typically born between 1993 and 1998. More from WWD “The core idea was to take our Signet consumer insights and begin to build messaging to customers about what is so real, rare and precious about natural diamonds,” Jamie Singleton, Signet Jewelers group president and chief consumer officer, told WWD. “We see this as ongoing messaging and an educational process to a new generation of soon-to-be engaged customers. I believe the campaign has legs. We're not putting an ending on it.” Singleton said Signet research shows that next year, more than 50 percent of couples who get engaged in the U.S. will be multicultural, and over the next five years, it climb Show less Read more
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